Multilingual Car Sales Platform Rebuild for EU Car Sales Chain

Laravel Statamic CMS Vue.js Node.js Vite Redis Firebase Bootstrap SCSS

We rebuilt a car sales platform for a European car sales chain, migrating from OpenCart limitations to a custom Laravel solution. The 12-month project delivered a multilingual platform with cross-platform vehicle management, automated workflows, and significant performance improvements.

THE CHALLENGE

A European car sales chain with a parent company and 6 subsidiaries required a complete platform rebuild. Their existing OpenCart solution was limiting business growth due to platform restrictions. We delivered a custom Laravel-based multilingual car sales platform that enables cross-platform vehicle management, automated lead processing, and efficient customer engagement across all subsidiaries.

Migrating from OpenCart to a custom solution while maintaining business continuity
Building a multilingual platform supporting multiple languages and regions
Creating cross-platform vehicle management and synchronization across 6 subsidiary websites
Implementing secure authentication with mobile phone code verification
Developing automated workflows for lead processing and CRM integration
Building APIs for cross-platform vehicle publishing and synchronization
Optimizing performance with custom caching and image optimization
Migrating legacy data including car listings and images from the old platform
Implementing daily automation for offer management and cache refresh

The client needed to move beyond OpenCart's limitations while maintaining their multi-subsidiary structure and business operations. The solution required enterprise-grade architecture, multilingual support, automated workflows, and seamless data synchronization across multiple platforms.

THE RESULTS

After 12 months of dedicated effort, the project delivered outstanding results:

Successful Migration: Successfully migrated from OpenCart to custom Laravel solution with zero business disruption
Multilingual Platform: Delivered fully multilingual platform supporting multiple languages and regions
Cross-Platform Management: Built unified vehicle management system enabling synchronization across 6 subsidiary websites
Secure Authentication: Implemented Firebase-based mobile phone verification for secure user logins and form submissions
Automated Workflows: Developed Node.js scripts for automated lead processing and CRM integration
API Integration: Created robust APIs for cross-platform vehicle publishing and real-time synchronization
Performance Excellence: Implemented Redis caching and image optimization, achieving lightning-fast search and filter experiences
Storage Optimization: Reduced image storage by 8x through automated HEIC to optimized JPG conversion
SEO Enhancement: Added dynamic metadata and OG tags improving search engine and social media visibility
Daily Automation: Built scripts for automatic offer updates and cache refresh, reducing manual workload

OUR ROLE

As the Lead Developer, our team designed and built the complete car sales platform rebuild, migrating from OpenCart to a custom Laravel solution. We developed the multilingual platform architecture, implemented cross-platform synchronization, built automated workflows, and optimized performance across all 6 subsidiary websites.

PROJECT DETAILS

Date: December 2024
Duration: 12 months
Team Size: Weesite Development Team
Category: Ecommerce
Client: European Car Sales Chain

PLATFORM REBUILD & ARCHITECTURE

Designed and built custom Laravel-based car sales platform replacing OpenCart
Implemented Statamic CMS for flexible content management and vehicle listings
Developed multilingual architecture supporting multiple languages and regions
Created unified platform structure for parent company and 6 subsidiaries
Built scalable architecture to handle growing business needs

AUTHENTICATION & SECURITY

Integrated Firebase Authentication for secure user management
Implemented mobile phone code verification for user logins
Built secure form submission handling with phone verification
Ensured data security and user privacy across all platforms

CROSS-PLATFORM VEHICLE MANAGEMENT

Developed APIs for cross-platform vehicle publishing and synchronization
Built unified vehicle management system across 6 subsidiary websites
Implemented real-time synchronization ensuring consistent data across platforms
Created efficient vehicle listing management and updates
Enabled centralized control with distributed publishing capabilities

AUTOMATION & INTEGRATION

Developed Node.js scripts for automated form submission processing
Built CRM integration converting leads to CRM entries automatically
Created daily automation scripts for offer management and updates
Implemented automatic cache refresh ensuring real-time data accuracy
Reduced manual workload through comprehensive automation

PERFORMANCE & OPTIMIZATION

Implemented Redis-based custom caching for lightning-fast search and filter experiences
Delivered WebP image optimization and lazy loading reducing load times
Created Dropzone JS automatic photo processing for user uploads
Developed HEIC to optimized JPG conversion reducing image storage by 8x
Optimized database queries and API responses for improved performance

CMS CUSTOMIZATION & COMPONENTS

Built dynamic, reusable Vue.js CMS components for Statamic
Implemented session-based form data retention improving user experience
Created flexible content management system for vehicle listings
Developed custom admin interfaces for efficient content management

SEO & SOCIAL MEDIA OPTIMIZATION

Added dynamic metadata generation for enhanced search engine visibility
Implemented OG tags for improved social media sharing and visibility
Optimized page structure and content for better SEO performance
Ensured multilingual SEO support across all languages

LEGACY DATA MIGRATION

Developed migration scripts to transfer car listings from OpenCart
Migrated images and media assets from old platform to new CMS
Ensured data integrity and completeness during migration
Maintained business continuity throughout migration process

DEPLOYMENT & INFRASTRUCTURE

Deployed platform on DigitalOcean with optimized infrastructure
Implemented Git-based deployment workflow
Set up CI/CD readiness for automated deployments
Configured Redis caching infrastructure for optimal performance
Ensured scalable and reliable hosting environment

TECHNOLOGIES USED

WHY THIS MATTERS

This project demonstrates how custom Laravel solutions can overcome platform limitations and enable business growth. By migrating from OpenCart to a custom solution, the client gained flexibility, scalability, and advanced features that OpenCart couldn't provide. The multilingual, cross-platform architecture with automated workflows and performance optimizations showcases how custom development can transform business operations and drive efficiency.

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